Evolution
& Impact on HRs with
Evolution
of HR Tools with HRMS
Software
Today, recruiting the best candidates is essential for the success of any
company, and in this sense many interesting tools have been developed to help
find and recruit the best talent. But choosing the most appropriate to
meet the specific needs of an organization can become a difficult job for
recruiters.
Previously, HR department managers were reluctant to use social media, and
companies had policies limiting access to sites like Facebook and Twitter at
work. However, the popularity of these social platforms and the
opportunities they offer to help and save time in the selection and hiring
process have made the technology become strategic in the field of human
resources.
Networks like LinkedIn offer real-time information on potential candidates,
with references and the possibility to review their experience.
According to a study by Jobvite, 73% of recruiters have hired candidates
through social media, of which 79% came from LinkedIn. This same study
reveals that 93% of recruiters say they review the social profile of candidates
before deciding to hire.
Social media plays an important role in how HR managers are adapting their
recruitment methods. One of the reasons these departments are implementing
social platforms is that they provide concrete, quality results in less time
and with less expense than is necessary to hire expensive headhunting agencies
and external consultants.
Other benefits that demonstrate why your HR department should use social
media during the hiring process are:
·
Social media
disseminates company information and makes more people aware of your job
opportunities, so recruiters can reach candidates they would not have found
using traditional methods. Posting a job advertisement on Linkedin
achieves a higher response rate from potential candidates.
·
The ability to
search a large pool of tech talent using social screening tools allows
recruiters to locate candidates with rare or hard-to-find skills, especially
since these individuals may be part of the passive candidate pool.
·
One of the key
benefits of recruiting through social media is its ability to reach passive or
potential candidates who are not necessarily looking for a new job. Most
of the more traditional recruitment channels have not been successful in
detecting the missing talent that employers are looking for.
·
Selection via
social media allows candidates to respond immediately through different
platforms, allowing employers to fill vacant positions more quickly. This
reduces the time required to recruit, and at the same time establishes a
relationship with potential candidates through the connection that is
established on social networks
Social media doesn't completely cover the selection process, but it has
allowed HR managers to save time and gain a better understanding of their
candidates before starting the hiring process.
Traditional recruitment methods still remain fundamental, since for some
companies it is vitally important to know the candidate and previously monitor
their ability to work in a team, leadership and communication skills, and these
qualities are difficult to detect without knowing them personally. But before
reaching this stage, employers can use recruitment tools to carry out
pre-checks and confirm a candidate's qualification for a
position. Companies are using social media in an increasingly
sophisticated way to hire new employees, and recruiters shouldn't be afraid to
use these tools.
The Impact of Social Networks in HR Management
The relationship
between social media and HR, as many predicted, is quite close. Beyond the
fact that 70% of the heads of the human resources department use the already
known online recruitment, the new compensation trends, knowledge management,
online training through group courses and many other novelties they generate a
complex and interesting scenario, full of opportunities.
In
February of this year, a study carried out by Infoempleo and Adecco on 300 HR
managers was published. This addressed the relationship of recruitment
carried out by human resources teams and social networks. According to
this analysis, HR professionals make use of networks as a fundamental support
to attract new candidates and learn a little more about their professional
profiles.
The use of
social networks for recruitment has been growing in recent years, which
suggests that at this time, it is important that those who want to find work
have a high activity in social networks as a means of being found. Although
many professionals consider that this new form of recruitment is not capable of
replacing other more conventional forms of recruitment, it is undeniable that
its relevance is high.
On the
workers' side, in
2014 76% of them have sought employment on the networks, making them an
excellent meeting point between HR and potential company employees. Job
web portals are the best valued way for people to recruit and find work; secondly,
the fact of having personal contacts that can facilitate the meeting is
positively valued and in third position, there are social networks, something
that just a few years ago was unimaginable.
As
expected, the most important network in this regard is Linkedin, a
business-oriented website launched in 2003 as the first professional network. Linkedin,
founded by a group of experts, managed to have a total of 25 million
registrations in 2008 and in 2013 the number multiplied to 200 million users in
more than 200 countries. Its constant work of improvement has managed to
respond to the needs of its customers, making it the most important network
today. Other social networks similar to Linkedin are Viadeo.com, of French
origin, Xing.com, of German origin, Doostang.com, founded at Stanford
University and Yammer.com, quite similar to twitter, although not recommended
for recruitment.
This type
of network gives rise to the concept of “employer branding” which
refers to the image that employee’s project on the networks. This way of
making themselves known through digital media is increasingly being cared for
by people, who, concerned about giving the right image, adapt the information
in their profiles to their work needs. Employer branding could be summarized in
the idea that now we are what is said about us, so that each person must build
an image as if it were a brand on the internet, but this also applies to
companies.
Social networks have
empowered people to choose the companies they want to work for, so they must
take care of their image as well to be attractive to current and future
workers. It is a mistake to think that a company does not need to have a
presence in networks since this idea can take away from the possibility of
building loyal and talented teams. Companies must ask themselves if they
have a good reputation, if they know what is being said about them, if
candidates, workers, former workers and other stakeholders are
offering positive information about them on the networks or not. In short,
take care of creating an employer branding strategy with formulas to attract
and retain talent.
Social
networks are not only useful to streamline and make recruitment more effective,
but also improve the transfer and consolidation of knowledge. In this
sense, networks allow communications to develop between various points. Social
networks can work and in fact work as platforms where it is possible to
disseminate relevant information for the work of companies and their employees,
thus providing knowledge that is key to improving performance and consequently,
to increasing business excellence .
It is
because of its great communicative potential that one of the main trends in HR for
this year will be precisely the development of corporate social networks. These,
which according to a study by Gartner, can increase productivity by up to 25%
and are already present in 20% of companies, enhance interaction between teams,
increase their involvement and create a collaborative environment that makes It
is possible for knowledge to flow, be shared and thus take advantage of a very
powerful kind of collective intelligence. The implementation of these
networks in digital environments represents a paradigm shift for many companies
since it implies a change towards a way of seeing the operation of the company
in a more horizontal and flexible way.
The use of
corporate social networks could grow at a rate of 61% per year until 2016,
according to a Forrester report; this is so since, in addition to the
benefits already mentioned, it represents significant savings in travel
expenses for the management of companies by bringing work teams virtually, in
communication costs, in avoiding duplication of tasks, etc. HR 2.0 is
based on the use of these types of social platforms that increase productivity,
reduce unnecessary spending and promote knowledge, collaboration and talent
detection.
Knowledge
management therefore seeks to store and share in a collaborative way knowledge
related to work processes, product or service characteristics, key information
on customers and competitors, and a long etcetera. One of its main
characteristics is aligned with the most important reason for being of the
Internet, that is, openness to knowledge.
Collaborative
social networks as support of the concept of knowledge management allow staff
learning and suppose a better organization of daily tasks. They are a
support to the need of companies to be more productive through proper
management and sharing new knowledge.
In another
area where social networks have also managed to influence human resources is in
the development of labor relations. Current environments are hyper
communicated, so that some entities such as unions and areas of labor relations
change. Hierarchies and the way employees from different categories communicate
have also changed thanks to social media. It is important that human
resources departments are prepared to manage this excess communication that can
sometimes occur. Taking into account that today's companies live in
environments where everything is shared, transparency is very important.
Hierarchies,
influences, meritocracy and other aspects can influence the company culture and
the work environment. The work of human resources professionals in this
very agile and changing scenario is to ensure that as a result of this, an
innovative culture and a positive climate are obtained.
Social networks also
influence training processes. Learning outside the classroom, that is, in
an informal way, takes on a special role thanks to social networks. There
are new ways of learning, in a ubiquitous and collaborative way, through social
platforms where the shared contents propose new ideas and new information. The
development and training areas must know how to take advantage of these social
spaces to make the most of their training potential, the so-called 2.0
learning.
Some
companies are also launching MOOCs
or Massive open online courses, open access online courses where
group training is offered. In them, the flow of knowledge is wide and
therefore very positive for the development of companies. This system was
created at the University of Utah in 2007 and has only grown ever since, due to
its efficiency and simplicity. It promotes the democratization of
knowledge, the comparison of materials, continuous training and the growth of
work networks. Attendees can have virtual access to resources that can
help them be more efficient in their daily tasks and thus increase their
productivity.
In
conclusion, without a doubt, social networks have changed human resources. The
tools like, HCM, HRIS & HRMS Software have made
the day to day HR Operations much transparent for employees and way much
smoother for the HR Executives. The challenge lies in the use of technology for
the development of productive, competent and increasingly collaborative
institutions, framed in what we could call, the societies of the future.
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